How to MarTech Work?
First of all, I must say that we are now entering the Marketing 4.0 era. Business Owners Or marketers or sellers, it is important to have the most effective marketing tools, low budget, and fast work Because marketing is at the heart of every business and this era of marketing must be Digital Marketing and Marketing 4.0, which every organization must use.
At present, many organizations or many people who do or take care of marketing still do traditional marketing. Through the same channels But in this era, it is not possible to do the same traditional marketing. In the Digital or Marketing 4.0 era, it is very important for the Omni Channel / Multi Channel market to be a multi-channel marketing. in the same time To send to our target customers, both new and old, at the same time For you or your organization Has seized the customer base more than competitors and keeps competitors behind If any organization or person still doing the same marketing or single channel, they will not be able to compete in this digital era.
In order to meet this problem, APPBANKASIA.Com has developed the MarTech Solution to be a marketing tool in the Digital Marketing and Marketing 4.0 era, with the functionality of the Omni Channel / Multi Channel. In one App can market for you. Multiple channels simultaneously within a single App
This system provides services to target customers from Big Data for businesses or stores. Which want to use in-depth target customers Focusing on people with purchasing power, applicable to all businesses. This Big Data Database is caused by the creation of the engine to collect information from various places that are publicly disclosed on the Internet every day, for example from every Web in Thailand, various directories in Thailand , Social Media, Web board, Board, Magazine, Paper, Post, News, Contact, Book, Video, Image, TV, Internet of Thing (IoT), Seminar and many more. Data
At present, there are tens of millions of data types, data and data increasing every day. Which is a unique quality data, updated daily with cloud computing system and to bring this information to promote with App Big Data Promote through various channels such as Facebook, Instagram, Google Display Network, GMail Ads, Voice Call, SMS, Email, Fax, Mail, Voice, LCD Board, Post, Chat Robot and many other channels By using this system, one system can find the target customers from our BigData Database database and send to promote your products or services. With this system, only one system Do not have to find the information yourself. Don’t have to go to find an email or send an SMS because we already have it all.
Working in each section
Dig BOT : This part will act as an engine. We use more than 1,000 BOTs every day, 24 hours a day. To dig information To collect information from various places on the Internet every day, such as from every Web in Thailand, Directory in Thailand, Social Media, Web board, Board, Magazine, Paper, Post, News, Contact, Book, Video, Image , TV, IoT and many others, and bring the data source to the BigData database and transform the BigData data and store it in the Big Data Database database for further marketing.
Big Data Database : Big Data Database: Collect data from the Spotlight Bot work to be used in finding target groups.
When the system transforms data from various sources that are retrieved (Spotlight Bot) and imported the Big Data Database database, then the data will be used for the promotion of information such as
Marketing BOT : Acting to create an automatic or manual campaign and the system will automatically search for target groups Big Data Database automatically or by manual, and then will create an Order to promote to promote to various channels according to Product Big Data Promote
Data as a Service | DaaS : Acting to store package information of the target group derived from the work of Spotlight BOT to promote Promote BOT to promote
Promote BOT : Will send promote to the target group that has been created in DaaS by exporting to various channels according to the campaign created such as Email, SMS, MMS, Google Display Network, Gmail Ads, Voice Call, Facebook Ads, LCD , Mail and content used to promote may or need to have a link to the website that is sold for the group to see and when the target group sees Will automatically place an order by clicking into the seller’s website or contacting the contact center BOT
Contact Center BOT / Sale BOT and Sale Human : When the target group gets to know or see promotion Sent out by the Promote BOT, and some of them will place an order on the seller’s website, but some will want to ask for more information before ordering Will contact the Contact Center BOT, which BOT will accept first And answer various questions automatically But if some questions, contact center BOT cannot answer, will forward to Sale Human who is the real person. Then close the sale by allowing customers to order via the web site and the order information will be automatically sent to the CRM Sale Cloud system of APPBankAsia to allow the BOT back home to continue to manage
How does MarTech benefit you?
- Speed in marketing Superior to competitors Because there is BigData data for marketing at the most update and has a convenient Digital Marketing Platform tool That users can learn and use quickly
- Helps SME / Startup change marketing methods from the Analog era to the Online Marketing era, Social Media Marketing faster than competitors. At a lower cost But with maximum efficiency
- Find target customers easily, quickly. More points With the amount of data that the Big Data Database system has more than ten million records and is organized into categories for you and is the information of people who are really buying.
- With lower marketing costs But the most effective Because it is a MarTech system on the cloud. It doesn’t have to cost to find the target customers by using people because it takes a long time and gets a smaller amount
- Update data is up to date every day and contains new information. Come to rent service every month, that means you will get fresh and new information every day, can promote your products / services Through multiple channels At the same time (Omni Channel)
- Can work as a single user (Personal User) or as an organization (Corporate Use)
- Can send multiple promote simultaneously (Omni Channel) with Bulk Promote System
- With a database of tens of millions of records By type of data
- Suitable for businesses that want to do digital marketing or are switching from analog marketing to digital.
- There are many package data to choose from. According to the target customers you want
- There is a tool to find your own target customers.
- Able to use MarTech system via Client / PC / Mobile / Tablet for all OS due to Design system as Mobile Web Application
- Users can send Promote to individual customers or one by one.
- Because the program is all on the cloud, so the user does not need to install anything.
- Information is updated every day
- There is new information every day.
- The system will notify every activity that you work via Email and some activities via SMS.
- Simple operation is not complicated.
- There is a Sale Cloud system that serves to contact customers to sell and close sales, such as when we send Promote. Some customers may go to buy your products or services via your Web e-Commerce or some customers. The list allows us to contact you back. For more information In this garden, the system will act to take care of such sales until closing sales.
- There is a Marketing Automation system in this section. The MarTech system will do the marketing for you by Automation. For example, you have products / services. In order to do Marketing Automation, just tell the system that What is that product or service? How much is the product? Any grades, etc. Marketing Automation system will automatically find the target customers. By using the existing Big Data Database database and the system will automatically create the Promote for you through various channels, just the last step before the system will Execute Automation. The system will allow users to confirm before changing anything before Or not before proceeding to Execute, when the Promote system has been sent out when the customer receives and sees your product or service information Will continue to order your products But in the case that the customer contacts to request additional information via the system, the system will send SMS and Mail to inform the user that There are customers interested in contacting them to contact back. On sale or users will contact customers for sale and close the sale.
- There is a system to manage the response flow or Response from the target customer (Target Customer) that we send Promote out to, by the customer may be able to Response back via Mobile / SMS / Email / Call to us, by managing this if the organization Who rented this system for many people, the system will have Sale Manager waiting for Assign Response for Sale. If only one user That user will then make a sale manager and assign themselves.
- There is a system that serves to contact customers back. To offer products or services in detail Until closing the sale, in contacting the system Have prepared the tools for contacting customers as follows: via SMS, Email, Fax, Call, Skype
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