Marketing Technoloy Application (MarTech)

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MarTech App คืออะไร?
MarTech App comes from the word Marketing Technology Application, a tool used to market, promote products / services and manage backyard sales. Automatically Through all channels (Omni Channel), both offline and online channels, such as Email channels, SMS, Mail, Google Display Network, Facebook Audience Network, Voice Call, LCD, Gmail Ads, Hotmail Ads, etc., MarTech App works together with the system. Automated backyard CRM Cloud developed by AppBankAsia, by this MarTech App comes with millions of target customers from Big Data Database. To allow users to select the target group or let our AI-BOT select the target group automatically And promote to various channels automatically, day and night, 24 hours a day. There are no holidays. Users do not need to have their own target database. Because the system is already prepared Complete everything in one app, available for all types of businesses.

MarTech App ทำงานอย่างไร?

 The MarTech App automatically integrates with 9 main sections as follows:

1.Dig BOT : This part acts as an automatic engine. We use more than 1,000 BOTs every day, 24 hours a day. To dig information To collect information from various places on the Internet every day, such as from every Web in Thailand, Directory in Thailand, Social Media, Web board, Board, Magazine, Paper, Post, News, Contact, Book, Video, Image , TV, IoT and many others, and bring the data source to the BigData database and transform the BigData data and store it in the Big Data Database database for further marketing.

2.Spotlight BOT : Acting to search for information such as name, address, telephone number, email and others and to convert various data to be stored in Big Data Database, including categorizing to be easier to use under our product named Data as a Service (DaaS)

3.Big Data Database : Acting to collect data obtained from the work of Spotlight Bot for use in finding target groups. When the system transforms data from various sources retrieved (Spotlight Bot) and imported the Big Data Database database, then the data will be used to bring. Used in the promotion of information such as

4.Marketing BOT : Acting to create an automatic or manual campaign and the system will automatically search for target groups Big Data Database automatically or by manual, and then will create an Order to promote to promote to various channels according to Product Big Data Promote

5.Data as a Service | DaaS : Acting to store package information of the target group derived from the work of Spotlight BOT to promote Promote BOT to promote

Sample Package Data

6.Promote BOT : Will send promote to the target group that has been created in DaaS by exporting to various channels according to the campaign created such as Email, SMS, MMS, Google Display Network, Gmail Ads, Voice Call, Facebook Ads, LCD , Mail and content used to promote may or need to have a link to the website that is sold for the group to see and when the target group sees Will automatically place an order by clicking into the seller’s website or contacting the contact center BOT

7.Contact Center BOT / Sale BOT and Sale Human : When the target group gets to know or see promotion Sent out by the Promote BOT, and some of them will place an order on the seller’s website, but some will want to ask for more information before ordering Will contact the Contact Center BOT, which BOT will accept first And answer various questions automatically But if some questions, contact center BOT cannot answer, will forward to Sale Human who is the real person. Then close the sale by allowing customers to order via the web site and the order information will be automatically sent to the CRM Sale Cloud system of APPBankAsia to allow the BOT back home to continue to manage

Marketing Technology | MarTech

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